Activities

Purpose

Promoting exchange between Japan and the world by introducing tourism and culture, and contributing to the development of Japan’s tourism industry and cultural industry. Contributing to building friendly relations between Japan and the world at the same time.

Past archievements

As chairman of the Organizing Committee for Taiwan’s largest Japanese tourism and cultural expo, The 1st “Touch the Japan Expo - where you are sure to find the Japan you are seeking”, held from April 17-20, 2015, ITCO Chairman Shunsuke Ando planned, produced, and implemented the event.

Organizer:
International Tourism and Culture Promotion Organization (ITCO)
Supporting Organizations:
Japan: Interchange Association, Japan, Japan Travel and Tourism Association, JETRO
Taiwan: Taipei Economic and Cultural Representative Office (TECRO) , Tourism Bureau, Republic of China (Taiwan), Taiwan Visitors Association, Japanese Association in Taiwan
Venue:
Taipei Expo Park
No. of Exhibitors:
85
No. of Booths:
169
No. of Visitors:
over 40,000
Publicity:
331

Taiwan’s largest Japanese tourism and cultural expo, The 2nd “Touch the Japan Expo - where you are sure to find the Japan you are seeking”, was held in Taipei from July 18-21, 2016.

Organizer:
International Tourism and Culture Promotion Organization (ITCO)
Co-located Exhibition:
2016 Taipei Summer Travel Exhibition (STE)
Supporting Organizations:
Japan: Keidanren, Ryokan Hotel Association Inc., Japan City Hotel Association, Japan Spa Association, NPO Japan PFI · PPP Association, Hokkaido Railway Company, Shikoku Railway Company, Kyushu Railway Company
Taiwan: Travel Agent Association of R.O.C, Taiwan、Hotel Association of R.O.C., The Hot Spring Tourism Association Taiwan, International Cruise Council Taiwan, Japanese Association of Taiwan, The Japanese Chamber of Commerce & Industry Taipei.
Venue:
Taipei World Trade Center Hall 1 Area C
No. of Exhibitors:
70
No. of Booths:
170
No. of Visitors:
over 250,000
Publicity:
480

Future Plans

Taiwan’s largest Japanese tourism and cultural expo, The 3rd “Touch the Japan Expo - where you are sure to find the Japan you are seeking”, will be held in Taipei from Aug 25-28, 2017.

Organizer:
International Tourism and Culture Promotion Organization (ITCO)
Co-located Exhibition:
The 5th Taiwan International Tourism Expo (TITE)
Supporting Organizations:
Travel Agent Association of R.O.C, Taiwan, Hotel Association of R.O.C., The Hot Spring Tourism Association Taiwan, International Cruise Council Taiwan, and Other.
Venue:
Taipei World Trade Center Hall 1 Area C
Expected No. of Exhibitors:
maximum 100
Expected No. of Booths:
200
Expected No. of Visitors:
over 250,000 to 300,000
Expected No. of Publicity:
500

As future plans, Touch The Japan Expo will be held in ASEAN countries and China.

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